James has extensive experience working with under-performing schools and is a Professional Service Provider, Turnaround Specialist for the State of Texas.

He provides hands-on workshops for Career and Technical Education, Reading, English, Math, Science and Social Studies teachers.  

James has more than 25 years experience as a teacher, coach and consultant.  James has been invited to present at numerous state and national conferences.  

He founded Big Muscles, Inc. in 2000 and began consulting for school districts across Texas and the United States.  

James teaches Assessment Classes at Texas Tech University in the College of Education, and is the 2015 recipient of the

Spencer A. Wells Award for Creativity in Teaching Award given by the College of Education, Texas Tech University.


About Us


James Durham, President of Big Muscles Inc, provides education consultant services to schools and districts.  James works closely with teachers, administrators and curriculum specialists to address their concerns, and needs.  He identifies areas that need to be addressed and provides solutions.  James also evaluates data and can create and implement individualized and group improvement plans.  He provides leadership and mentoring skills to administrators and teachers as well as coaching for departments and teams.  James provides one, two and three day workshops as well as on-going, year long professional development.